3. What kind of media institution might distribute your media product and why?

RECAP: I previously chose Alcon entertainment as the institution that would make my Thriller, HOWEVER, this was way back when my Thriller was orientated around both a psychopathic over-protective father and a persistent police officer. As you know, the idea has drastically changed and is now orientated around an ex-military sniper, of course the foundation of the idea has remained, he is still a father that is very protective of his daughter. The genre of the Thriller has changed slightly also, it is a Crime Thriller as it follows both the psychopathic defensive father and a determined police officer. There would be elements of Drama and also small elements of Horror. Overall this Thriller reaches out to a number of different sub-genres, but is definitively a Crime Thriller. After researching different institutions through the films they have created I have come to the final conclusion that Bold Films would be the institution to make my film.

I had previously not heard of Bold Films, however recently they have made an Oscar award winning film called "Whiplash" after hearing how dark the storyline was and how cinematic critics were saying it was I decided to look into the institution out of interest. I went on the website and saw that Bold Films had created some films that I had watched recently and had really enjoyed, they appear to specialise in dark Crime Dramas, Crime Thrillers, Drama and Horror. For me the institution doesn't have to specialise in Crime Thrillers to make my film work. They have made a series of films that are all great in their own right and each have a connection to either the Crime or Thriller genre. Here is a list of the films that Bold Films has made or is in the process of making: 

 

Bold Films have an outstanding ability to make really cinematic films, this certain trait allows the audience to be involved in the film regardless of the genre, the particular way that Bold Films presents its films intrigues me and makes me place them above most other institutions in regards to making my film. Though each film is different, and shot and edited in a different way in different locations, each is stylised and unique. This is very attractive for me as I would want my film to stand out and be different from other films. This was one of the main reasons why I chose this institution. 

The film would be traditionally marketed via television advertisements, magazine articles, radio advertisements, teaser trailers in cinemas etc. However I would also like to take advantage of modern technologies and advertise my thriller via social medias such as:

FACEBOOK - Facebook is used by over a billion people, it is used on a daily basis by most who use it, after seeing such an inventive social media based campaign by Vertigo Films when marketing "Monsters" I would aim to achieve a similar effect through a weird and creative campaign.

TWITTER - Twitter is similar to Facebook but with less users, also it is less likely that you will see one of your "freinds" posts on Twitter for example if someone that I "Follow" shared a teaser trailer of a film, it will most likely go un seen as the sharing system on twitter is different to facebook, however if someone that I didn't know on Twitter shared a video with a "hashtag" then I could search that hashtag (for example #NightCrawler) and I could see what everyone else using that hashtag had posted..for example teaser trailers, details about the film, interviews etc.

YOUTUBE - Although Youtube isn't entirely a social network I would use it as part of modern technology advertisement. I would upload a series of teaser trailers and interviews to build hype for the film before releasing the official trailer.

The trailer for "Nightcrawler" is up on youtube, this showcases and advertises the film.

By looking at the different films that Bold Films have made I can conclude that their target audience is both genders from the ages of around 16 - 22, this works very well for me and my Thriller. This is a specific target audience and it is one that matches the target audience for my Thriller, and also the fake facebook profile I made to represent my target audience. For this reason I think it fits in nicely with the other films made by Bold.