Focus Group

Today my group and I got the chance to show the rough version of our products to a focus group. A focus group is a group of people that aren't biased toward or against the product, they can then give honest and helpful feedback to improve the product.




Here is a recording from the focus group meeting.

We started off by showing the group our digipak, asking them what they did and didn't like about it. They said that they liked the neon yellow colour as it was punchy and vibrant, however they said that the name of the band wasn't clear because the emblem is quite abstract and the band   We also asked what genre they thought the band fell under, to which they replied: Grungy, Grimy, heavy metal, punk etc. 

They essentially got the right genre straight away from looking at the digipak. They thought that the inside and back cover were really good at showing the darkness and the intensity of the band. When showing the website they thought that we should have more of a colour scheme to stick to. They mentioned that we could have the name of the band in the same font on the album cover rather than having the emblem of the band because it was not clear to them what the name of the band is. Also the font of the name on the album has to be changed but we already knew this beforehand so we know what to change and what font we want to use.

Screen recording of our website that we showed to the focus group.