Can't Stop Playing
This music video idea aims to uplift the viewer, a technique used by most directors of modern electronic/house music videos as positive narratives go well with the generally happy tunes. Like most other house music videos this concept is exclusively narrative driven, only showing the storyline, not the artist. This is because from what i’ve seen it isn’t very dynamic or interesting to look at someone playing with a laptop, so I feel the best way to engage the audience would be through an uplifting and somewhat amusing narrative.
The Concept:
In periodical order
- A teenage boy sits in class, he is wearing a generic school uniform and has his earphones in, clearly listening to music. His eyes are shut and he gently responds to the music he's listening to.
- As the build up progresses he becomes more animated, gradually moving more and more, tapping his pen on the desk and his foot on the floor in time to the beat.
- He stands up pumping his fist to the beat as the drop draws closer.
- On the drop the kid jumps up onto the table and starts dancing to the song in his headphones.
(Shots of his classmates looking at him in awe + ideally the role of the kid would be played by someone with dancing experience...otherwise its going to look crap.)
- After a short stint on the table he jumps down into the centre of the classroom and continues to dance, the teacher is yelling at him, but the kid doesn't respond. Note the kid's eyes are closed until he jumps down from the table
- As his classmates start cheering and encouraging him (getting a but rowdy) he dances out the door and down the corridor, kids watch him from classrooms along the way.
- He Burst into a dance studio where dancers are doing a group dance that's very structured and organised, the kid dances into the middle of them, disrupting them and forcing everyone to stop what they're doing and look at him.
- At first they protest, but then they start dancing with him, doing the same moves he does.
- Again the kid dances out the door and onto a stage (tracking shot from behind as he walks directly onto the stage from the back, the large crowd in the stands is then revealed to the audience)
- The kid dances spotlit whilst everyone cheers him, throwing flowers onto the stage as the song draws to a close
- We are taken back to the classroom, the kid's eyes open and he looks around, then down to see he's standing on the table.
- His teacher tells him to get out, as the kid leaves the room he does a quirky little dance move through the door, smiles to himself and walks away.
A lot of music videos for house music involve people dancing in abstract or unusual situations, or just being out of the ordinary. This is usually displayed comedically so that audiences will empathise with the characters and therefore become more involved with the music video. In the case of Tough Love’s “So freakin’ tight” there isn’t so much any talented dancing which would excite and surprise the audience, but a comical narrative that makes the audience like the main character.
SIMILAR CONCEPT TO:
Little is known about Dr.Kucho!, the writer of the song, this is mainly because he’s been around since 1993 producing music but this is his first track to hit the charts. He is of such an age that I would refer to him as “old”, not youthful and good-looking like most DJ’s today. The image of the make-believe DJ that I would create if this idea were to go forward would resemble the youthful DJ, as to appeal to the young target audience of 17-21, having a DJ say the age of Martin Garrix (an incredibly successful DJ) which is 18, that target audience would be able to empathise with him, which would make them want to buy his music. Similar artists to Dr.Kucho! (or at least artists in the same genre) include: Martin Garrix, Nicky Romero, David Guetta, Calvin Harris etc. |
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